About Us
Making Financial Planning Accessible To Everyone
We are an independent financial services firm located in Greenwood and Franklin, Indiana. Our team of experienced financial planners are driven to open the doors to financial education for everyone. Our pragmatic approach can simplify finance and help give you the confidence and comfort that you deserve.
Make Better Decisions When You Know More About Your Money
Clarity brings confidence. We recognize this and provide education around core financial principles. Through sharing knowledge, our advisors will illuminate the path forward to help you feel more in control of your future.
An Experienced Team Ready To Guide You Towards Your Goals
Our team is experienced and committed to helping you succeed. They will prioritize building a deep relationship with you to discover your entire financial situation. Let's get you closer to your goals.
Our Core Values
Clear & Complete Planning
We are committed to creating clear, sound financial plans. Using strategies like Advanced Time Segmentation, we formulate plans for immediate income, short-term goals and long-term growth for sustainability.
Financial Education for All
We are proponents and facilitators of financial education. For our clients and our community, we provide education around sound financial principles that foster balance and confidence.
Accessible Financial Advice
We believe financial advice should be accessible to anyone and everyone. Nothing brings us greater joy than helping our clients retire more comfortably and confidently than they thought possible.
Approachable & Relational Service
We serve by developing deep relationships built on communication, integrity, and support. Because we’re known and trusted in our community, clients and people of all ages seek our advice.
Five Star Professional
Shellee Pietras is a six-year Five Star Professional Award-Winner ( 2014, 2019, 2020, 2021, 2022, 2024). Five Star Professional conducts market research to define and promote professional excellence across industries. To receive the Five Star Investment Professional award, a professional must satisfy ten objective eligibility and evaluation criteria associated with professionals who provide quality services to their clients. All winners have industry licensure and credentials, a favorable regulatory and complaint history, and high client retention rates.


* 2014, 2019, 2020, 2021, 2022, 2024. The Five Star Wealth Manager award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria. Eligibility criteria - required: 1. Credentialed as a registered investment adviser or a registered investment adviser representative; 2. Actively registered as a registered investment adviser or as a principal of a registered investment adviser firm for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by Five Star Professional, the wealth manager has not: A. Been subject to a regulatory action that resulted in a registration being suspended or revoked, or payment of a fine; B. Had more than a total of three settled or pending complaints filed against them and/or a total of five settled, pending, dismissed or denied complaints with any regulatory authority or Five Star Professional's consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through Five Star Professional's consumer complaint process; feedback may not be representative of any one client's experience; C. Individually contributed to a financial settlement of a customer complaint; D. Filed for personal bankruptcy within the past 11 years; E. Been terminated from a financial services firm within the past 11 years; F. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria - considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth managers. Award does not evaluate quality of services provided to clients. Working with a Five Star Wealth Manager does not ensure that a client or prospective client will experience a higher level of performance or results. The inclusion of a wealth manager on the Five Star Wealth Manager Award list should not be construed as an endorsement of the wealth manager by any client nor are they representative of any one client's evaluation. The Five Star award is not indicative of the wealth manager's future performance. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by Five Star Professional in the future. For more information on the Five Star award and the research/selection methodology, go to fivestarprofessional.com. Listing in this publication and/or award is not a guarantee of future investment success. This recognition should not be construed as an endorsement of the advisor by any client. No compensation was provided directly or indirectly by the recipient for participation or in connection with obtaining or using the third-party rating or award.
Our Services
Our wide range of services covers all facets of long-term financial planning, providing you with a one-stop solution for all your financial requirements.
Our Approach
We adopt an educationally driven approach to provide clients with the clarity required to give them financial confidence.
Contact Us
Get in touch with us today to begin your journey to financial confidence and control. Let's start your path now.